YUUMAE is a French haircare brand that combines science, nature and inner well-being. Inspired by the Japanese philosophy of karma, YUUMAE believes that the beauty of hair begins at the root and reflects our inner balance.

YUUMAE was born from a personal experience of renewal.

After her pregnancies, Coralie Porrovecchio experienced significant hair loss that deeply weakened her scalp. On discovering that emotional stress, hormonal changes and overly harsh products were at the root of these imbalances, she decided to create a brand able to treat the underlying cause, and not just the symptoms.

Inspired by the Japanese philosophy of karma, she imagined a holistic approach in which the beauty of hair reflects inner balance. YUUMAE combines advanced science (probiotics, patented actives, amino acids), Asian botanicals (Chaga, Centella Asiatica) and deep sensoriality (Hinoki Mind fragrance).

The brand was thus born from a personal need that became a mission:

to care for the scalp like skin, and for hair as an extension of inner well-being.

Our mission is to restore scalp health to promote stronger, denser and longer-lasting growth. Our formulas address the root causes: stress, hormones, microbiome imbalances, inflammation and excess sebum.

• Clinically proven actives (Capixyl®, AnaGain™, Procapil®, Scalposine®).
• An exclusive technology: BiomScalp Technology™, which rebalances the microbiome, stimulates regrowth and soothes the scalp.
• Rare adaptogens: Chaga, Centella asiatica, ginseng.
• A unique sensory experience: the Hinoki Mind fragrance.
• Clean, vegan formulas, free from sulphates, silicones and allergens, and made in France.

All YUUMAE products are made in France, guaranteeing the highest quality standards and traceability.

Results are visible quickly.

• 95% of users feel a calmer scalp after just 7 days.
• 87% notice reduced hair loss after 4 weeks.
• From 1 month of use, hair gains density, softness and shine.

These results come from internal consumer tests carried out on 30 women, and confirm the effectiveness of our clinically proven actives and our BiomScalp Technology™.

Skinification means applying the same principles to the scalp as to skincare: cleanse, exfoliate, balance, nourish, hydrate and enhance. This method treats the scalp as real skin, to promote healthier, longer-lasting growth.

Because you cannot have beautiful hair without a healthy scalp.

Like skin, the scalp breathes, reacts, dries out, becomes irritated or unbalanced. Skinification acts on the root cause of hair concerns: hair loss, excess sebum, dryness, itching, lack of density.

YUUMAE rituals follow the 6 steps of skincare:

• Cleanse
• Exfoliate
• Balance
• Nourish
• Hydrate
• Enhance

Each product is formulated to respect the microbiome, soothe inflammation, strengthen the fibre and stimulate microcirculation, exactly like a skincare routine, but adapted to the scalp.

• Love Your Scalp: gently cleanses and purifies
• Mask & Glow: nourishes and strengthens the fibre
• Growth of the Night Serum: balances and stimulates growth
• Life Capsule: nourishes from within for an overall effect

Together, they build a complete scalp “skinification” ritual.

Yes. Whether hair is straight, wavy, curly or coily, skinification acts on scalp health, not on the shape of the hair. It is a universal ritual that adapts to everyone.

BiomScalp Technology™ is an exclusive innovation developed by YUUMAE to act directly on the scalp ecosystem. Inspired by the science of the skin microbiome, it works on three essential areas:

Rebalancing the scalp flora With natural prebiotics and probiotics that restore the harmony of the microbiome.

Stimulating hair regrowth By reactivating microcirculation and supporting stem cell activity at the root.

Soothing inflammation Linked to stress, hormonal changes or external aggressors.

The result: a healthy, soothed and revitalised scalp, visible and lasting hair growth, and stronger, denser, more balanced hair.

This technology is the scientific heart of the brand and sets YUUMAE apart through its holistic, biomimetic approach to haircare.

Chaga Chaga is an adaptogenic mushroom renowned for its powerful antioxidant properties. It helps protect the scalp from external aggressors (stress, pollution, oxidation) and promotes a healthy environment for regrowth. It is a true natural shield that supports the overall vitality of the scalp.

Centella Asiatica A medicinal plant used in Asia for centuries, Centella Asiatica is known for its regenerating and repairing properties. It soothes irritation, improves microcirculation and supports collagen production, contributing to a stronger, more balanced scalp that is less prone to inflammation.

Ginseng Ginseng is an adaptogenic root that boosts energy and vitality. On the scalp, it helps strengthen the hair fibre, energises microcirculation and promotes more robust, denser growth. It acts as a natural “booster” for more resilient hair.

Store in a cool, dry place, away from direct sunlight. Keep bottles closed when not in use.

It limits excess sebum and irritation while stimulating natural growth, reducing hair loss, reactivating microcirculation and balancing the scalp thanks to patented actives and the Seed Biome Complex.

Apply in the evening, directly onto the scalp, section by section. Massage for 1 minute to activate microcirculation. Do not rinse.

No, the serum does not make the scalp greasy.

Its texture is lightweight, non-sticky and fast-absorbing, allowing it to penetrate directly at the root without leaving a greasy film. Formulated to rebalance the scalp flora and regulate imbalances, it is suitable even for scalps prone to sebum or roots that get greasy quickly.

The YUUMAE serum concentrates clinically recognised actives to stimulate regrowth, reduce hair loss and rebalance the scalp:

• AnaGain™: A patented active derived from young pea shoots, it reactivates the cells of the hair bulb and stimulates natural growth.
• Capixyl®: A strengthening complex that limits hair loss, improves density and promotes thicker, more resilient hair.
• Procapil®: A combination of vitamins, peptides and flavonoids that helps anchor the hair in the follicle and improves microcirculation.
• Inolexir™: Soothes, strengthens the skin barrier and reduces scalp discomfort.
• Amino acids: Nourish the fibre, strengthen keratin and improve hair resilience.
• Scalp Biome Complex: An exclusive YUUMAE complex that supports the scalp microbiome, restores natural balance and optimises the growth environment.

Together, these actives work in synergy to deliver visible growth, reduced hair loss and a healthier, calmer scalp from the first weeks.

• Stimulated regrowth
• Reduced hair loss from 4 weeks
• Soothed scalp in 7 days
• Improved density and shine after 1 month

Yes, the formula is compatible with pregnancy.

Yes. The serum is formulated without silicones, sulphates or allergens and is entirely vegan. Its lightweight texture works at the heart of the scalp without weighing it down or clogging the follicles. It respects the microbiome and is suitable even for sensitive scalps.

It cleanses deeply and removes excess sebum, impurities and product residue. It soothes irritation and rebalances the scalp flora.

Apply to a wet scalp, massage for 2 minutes, then rinse. Ideal for regular use.

Our shampoo is formulated with a complex of powerful actives that work in synergy to purify, soothe and rebalance the scalp:

• Scalposine®: Reduces irritation, soothes discomfort and helps restore scalp balance.
• AnaGain™: A patented active derived from young pea shoots, known to stimulate hair growth and reduce hair loss.
• Inolexir™: Strengthens the skin barrier, improves hydration and protects against external aggressors.
• Panthenol (Provitamin B5): Hydrates intensely, improves suppleness and strengthens the hair fibre.
• Ginger: Tones and stimulates microcirculation for a more vital, oxygenated scalp.
• Aloe Vera: Hydrates, soothes and softens, ideal for sensitive or itch-prone scalps.
• Avocado: Rich in nourishing fatty acids, it nourishes and protects the fibre for softer, more supple lengths.

Together, these actives provide effective yet gentle cleansing, a soothed scalp and a healthy base for stronger, longer-lasting hair growth.

• Purified scalp
• Rebalanced microbiome
• Immediate soothing sensation

No. The shampoo is sulphate-free, silicone-free, vegan and clean. It cleanses effectively without stripping and preserves the scalp's natural balance thanks to gentle cleansing agents and our BiomScalp Technology™.

A deep treatment to strengthen the fibre, nourish intensely and restore softness and shine.

After shampooing, apply to lengths and ends, leave on for 5 to 10 minutes, then rinse. We recommend using it once a week.

The YUUMAE mask is enriched with powerful actives that intensely nourish the fibre while strengthening the scalp:

• AnaGain™: A patented active derived from young pea shoots, it stimulates regrowth, improves density and reduces hair loss.
• Scalposine®: Soothes irritation, reduces discomfort and helps restore scalp balance.
• Centella Asiatica: A regenerating plant that promotes repair, soothes and stimulates microcirculation for a healthier scalp.
• Amino acid complex: Strengthens the fibre from within, improves hydration and protects against breakage.
• Plant proteins: Gently coat the fibre, increase hair resilience and add suppleness and shine.

Together, these actives provide a deep treatment that nourishes, repairs and enhances hair while supporting scalp health.

• Strengthened fibre
• Long-lasting hydration
• Enhanced natural shine

Yes. This mask is silicone-free, sulphate-free, clean and 100% vegan. Its creamy texture nourishes intensely thanks to plant lipids and peptides, with no sticky or occlusive effect.

Food supplements designed to support regrowth from within thanks to a complex of adaptogenic plants and amino acids.

1 capsule a day, as a course of at least 90 days for optimal effectiveness.

YUUMAE supplements concentrate essential nutrients and natural actives to support hair growth from within:

• Vitamin B6: Contributes to amino acid synthesis and helps regulate hormonal activity, a key factor in hair loss.
• Biotin (Vitamin B8): Promotes growth, strengthens the fibre and improves the overall quality of hair and nails.
• Zinc: Contributes to keratin synthesis, reduces breakage and supports scalp health.
• Selenium: A powerful antioxidant that protects cells from oxidative stress and helps maintain healthy hair.
• Chaga: An adaptogenic mushroom rich in antioxidants, it helps strengthen overall vitality and supports scalp balance.

Together, these actives work in synergy to reduce hair loss, stimulate regrowth and improve hair density and vitality from the first weeks of the course.

• Strengthened growth
• Less stress-related hair loss
• Overall hair vitality

Yes. Life Capsule supplements are vegan, clean, free from common allergens and formulated without controversial additives. They work in synergy with topical products to support natural growth and improve hair vitality from within.

Standard delivery with Colissimo and express delivery with Chronopost, depending on your country. Delivery times are shown at checkout.

Orders are dispatched within 48 to 96 hours (working days). Then allow 48 to 72 hours (working days) for Colissimo deliveries and 48 hours (working days) for Chronopost deliveries.

Yes, a tracking link is sent to you by email as soon as your order is dispatched.

Credit and debit cards, Apple Pay and other secure solutions available on the store.

Yes, you have a statutory withdrawal period of 14 days, provided the product is unopened and in its original condition.

Contact our customer service to obtain the return label and instructions.

Yes, return costs are your responsibility. Once we have received your return request, we will send you a return label. The return fee of €4.90 will be deducted from your refund.

Once the product has been received and checked, the refund is made to the original payment method within 7 working days.

We do not offer product exchanges. If you wish to exchange a product, you will need to return your order and then place a new one.

From the “My account” tab, enter your email address. You will receive a 6-digit code by email: simply enter it to create your account and log in. No password is needed.

No. Each time you log in, you receive a single-use code by email to enter on the site.

Check that you are using the email address linked to your orders, then request a new code. If the problem persists, contact our customer service.

Log in to your account, then go to the “Profile” section. You can update your details in a few clicks.

Details of each order are available in your customer account, in the “Orders” section. To receive an invoice, contact our customer service at contact@yuumae.com with your order number.

Check your “spam” or “junk” folder, and the email address you entered. You can also request a new code. Otherwise, contact our customer service.

Remember to check your spam or junk folder. If the email is not there, there may be an error in the address you entered. Feel free to contact us with your first and last name so that we can check.

The tracking email is sent as soon as the parcel is dispatched. If you have not received it, check your spam folder. You can also track your parcel from your customer account.

Otherwise, contact us so that we can send you the tracking link.

If you have placed two orders by mistake, contact us quickly via our contact form or by email at contact@yuumae.com, specifying the order numbers concerned. If preparation has not yet started, we can cancel one of the two and issue a refund.

However, if the order is already being prepared, we will unfortunately not be able to cancel it. You will then need to return the order to us once you have received it.

Contact us quickly: if the order is not yet being prepared, we can change or cancel it.

As soon as your order is dispatched, you will receive an email containing a tracking link. This link lets you follow your parcel's journey in real time. You can also find this link in your customer account, in the “Orders” section.

You can follow your parcel's journey using the tracking link received by email or via your customer account. If you have not received it, or if the tracking has not moved for several days, feel free to contact us.

We are sorry for this oversight. If the parcel arrived properly sealed, contact us via the contact form or by email at contact@yuumae.com, specifying your order number. We will get back to you as soon as possible to put things right.

If the tracking has not moved for several days, contact us. We will investigate with the carrier and, if necessary, arrange a reshipment or a refund.

Mistakes can happen! Please send us a message via the contact form or by email at contact@yuumae.com with a photo of the products received and your order number. We will offer you a solution quickly.

Contact customer service with your order number and a photo of the product: we will arrange a replacement or a refund.

When we hand your parcel over to the carrier, the carrier sends you an email or text message with your tracking number and also lets you know when your parcel is available at the pick-up point. If you were not notified that your parcel was available at the pick-up point, check that the email address on your customer account is correct. If it is, check your spam folder.

You can also track your order from your customer account.

When placing your order, you selected a pick-up point. Pick-up points are sometimes full or unavailable, so the carrier may deliver the parcel to another pick-up point within a 30 km radius. Unfortunately, this is beyond our control. If you are unable to collect your parcel, it will be returned to us once the holding period has expired and we will then refund your order in the form of a credit note, less the return costs.