The Yuumae House
It all begins
at the root.
Taking care of the roots. Rediscovering the pleasure of the movement. And making your routine a moment for yourself.
First the skin.
Then the hair.
The Yuumae philosophy begins with an act of attention: the care we give our scalp.
01 / A personal story
In the beginning,
an experiment.
Following post-pregnancy hair loss, Coralie Porrovecchio is rethinking her approach to self-care.
From this experience comes Yuumae: a brand that treats the scalp as skin in its own right, and hair as an expression of self.
« Taking care of your hair is honoring your karma »
02 / Our philosophy
Sensitive nature.
Precise science.
A meeting of formulas, senses, and the time we allow ourselves.
Treating the scalp as skin in its own right: that is the starting point of the Yuumae approach.
Active ingredients like AnaGain™, Capixyl®, and Procapil® meet botanical inspiration, notably chaga and Centella asiatica.
Hinoki Mind, Yuumae's signature scent, evokes Japanese baths with woody and soothing notes.
A refined approach, complementary gestures and a routine that finds its place in everyday life.
