Because every ritual is unique, we've gathered the most common questions below.

YUUMAE was born out of a personal experience of rebirth. After her pregnancies, Coralie Porrovecchio experienced significant hair loss that left her scalp severely weakened. Upon discovering that emotional stress, hormonal fluctuations, and overly harsh products were the cause of her imbalance, she decided to create a brand capable of treating the root cause, not just the symptoms. Inspired by the Japanese philosophy of karma, she imagines a holistic approach where the beauty of the hair reflects inner balance. YUUMAE combines advanced science (probiotics, patented active ingredients, amino acids), Asian botanicals (Chaga, Centella Asiatica) and deep sensoriality (Hinoki Mind fragrance). The brand was born out of a personal need that became a mission: Care for the scalp as you would your skin, and treat your hair as an extension of your inner well-being.

Our mission is to restore scalp health to promote stronger, thicker, and longer-lasting hair growth. Our formulas address the root causes: stress, hormones, microbiotic imbalances, inflammation, and excess sebum.

Clinically proven active ingredients (Capixyl®, AnaGain™, Procapil®, Scalposine®). An exclusive technology: BiomScalp Technology™, which rebalances the microbiome, stimulates regrowth, and soothes the scalp. Rare adaptogens: Chaga, Centella asiatica, ginseng. A unique sensory experience: Hinoki Mind fragrance. Clean, vegan formulas, free from sulfates, silicones, and allergens, and made in France.

All Yuumae products are manufactured in France, ensuring the highest quality standards and traceability.

The results are visible quickly. 95% of users feel their scalp is more soothed after just 7 days. 87% noticed a reduction in hair loss after 4 weeks. After just one month of use, hair becomes thicker, softer, and shinier. These results come from internal consumer tests conducted on 30 women and confirm the effectiveness of our clinically proven active ingredients and our BiomScalp Technology™.

Skinification involves applying the same principles to the scalp as to skin care: cleansing, exfoliating, balancing, nourishing, moisturizing, and enhancing. This method treats the scalp like skin, promoting healthier, longer-lasting hair growth.

Because you can't have beautiful hair without a healthy scalp. Like skin, the scalp breathes, reacts, dries out, becomes irritated, or loses its balance. Skinification addresses the root cause of hair problems: hair loss, excess sebum, dryness, itching, and lack of density.

YUUMAE rituals follow the 6 steps of skincare: Clean Exfoliate Balance Feed Moisturize Enhance Each treatment is formulated to respect the microbiome, soothe inflammation, strengthen the hair fiber, and stimulate microcirculation—just like a skincare routine, but tailored to the scalp.

Love Your Scalp: gently cleanses and purifies Masque & Glow: nourishes and strengthens the hair fiber Growth of the Night Serum: balances and stimulates growth Life Capsule: nourishes from within for a holistic effect Together, they build a complete scalp “skinification” ritual.

Yes. Whether your hair is straight, wavy, curly, or frizzy, skinification affects the health of your scalp, not the shape of your hair. It is a universal ritual that adapts to everyone.

BiomScalp Technology™ is an exclusive innovation developed by YUUMAE to act directly on the scalp ecosystem. Inspired by the science of the skin microbiome, it acts on three key areas: Rebalancing the scalp flora Thanks to natural prebiotics and probiotics that restore harmony to the microbiome. Stimulate hair regrowth By reactivating microcirculation and supporting stem cell activity at the root. Soothe inflammation Related to stress, hormonal changes, or external aggressions. The result: a healthy, soothed, and revitalized scalp, visible and lasting hair growth, and stronger, thicker, and more balanced hair. This technology is the scientific core of the brand and sets YUUMAE apart with its holistic and biomimetic approach to hair care.

Chaga Chaga is an adaptogenic mushroom renowned for its powerful antioxidant properties. It helps protect the scalp from external aggressions (stress, pollution, oxidation) and promotes a healthy environment for hair regrowth. It is a true natural shield that supports the overall vitality of the scalp. Centella Asiatica A medicinal plant used in Asia for centuries, Centella Asiatica is known for its regenerative and restorative properties. It soothes irritation, improves microcirculation, and supports collagen production, contributing to a stronger, more balanced scalp that is less prone to inflammation. Ginseng Ginseng is an adaptogenic root that boosts energy and vitality. On the scalp, it helps strengthen hair fibers, stimulates microcirculation, and promotes stronger, thicker growth. It acts as a natural booster for more resilient hair.

Store in a cool, dry place, away from direct sunlight. Keep bottles closed when not in use.

It limits excess sebum and irritation while stimulating natural growth, reducing hair loss, reactivating microcirculation, and balancing the scalp thanks to patented active ingredients and Seed Biome Complex.

Apply in the evening, directly to the scalp, section by section. Massage for 1 minute to activate microcirculation. Do not rinse.

No, the serum does not make the scalp greasy. Its texture is light, non-sticky, and quickly absorbed, allowing it to penetrate directly to the root without leaving a greasy film. Formulated to rebalance the scalp's flora and regulate imbalances, it is even suitable for scalps prone to sebum or roots that quickly become greasy. What are the key ingredients in the serum and what are their benefits? YUUMAE serum contains clinically proven active ingredients that stimulate hair growth, reduce hair loss, and rebalance the scalp: AnaGain™: A patented active ingredient derived from young pea shoots, it reactivates hair bulb cells and stimulates natural growth. Capixyl®: A strengthening complex that limits hair loss, improves density, and promotes thicker, stronger hair. Procapil®: A combination of vitamins, peptides, and flavonoids that helps anchor hair in the follicle and improves microcirculation. Inolexir™: Soothes, strengthens the skin barrier, and reduces scalp discomfort. Amino acids: Nourish the hair fiber, strengthen keratin, and improve hair strength. Scalp Biome Complex: YUUMAE's exclusive complex that supports the scalp microbiome, restores natural balance, and optimizes the growth environment. Together, these active ingredients work synergistically to deliver visible growth, reduced hair loss, and a healthier, soothed scalp from the very first weeks.

Stimulated regrowth Reduced hair loss after 4 weeks Soothes scalp in 7 days Improved density and shine after 1 month

Yes, the formula is safe to use during pregnancy.

Yes. The serum is formulated without silicones, sulfates, allergens, and is entirely vegan. Its light texture acts at the heart of the scalp without weighing it down or clogging the follicles. It respects the microbiome and is even suitable for sensitive scalps.

It cleanses deeply, removing excess sebum, impurities, and product residue. It soothes irritation and rebalances the scalp's flora.

Apply to wet scalp, massage for 2 minutes, then rinse. Ideal for regular use.

Our shampoo is formulated with a complex of powerful active ingredients that work synergistically to purify, soothe, and rebalance the scalp: Scalposine®: Reduces irritation, soothes discomfort, and helps restore balance to the scalp. AnaGain™: A patented active ingredient derived from young pea shoots, known to stimulate hair growth and reduce hair loss. Inolexir™: Strengthens the skin barrier, improves hydration, and protects against external aggressions. Panthenol (Provitamin B5): Intensely moisturizes, improves suppleness, and strengthens the hair fiber. Ginger: Tones and stimulates microcirculation for a more vital and oxygenated scalp. Aloe Vera: Hydrates, soothes, and softens, ideal for sensitive or itchy scalps. Avocado: Rich in nourishing fatty acids, it nourishes and protects the hair fiber for more supple and softer lengths. Together, these ingredients provide effective yet gentle cleansing, soothe the scalp, and create a healthy foundation for stronger, longer-lasting hair growth.

Purified scalp Rebalanced microbiome Immediate feeling of calm

No. The shampoo is sulfate-free, silicone-free, vegan, and clean. It cleanses effectively without damaging the hair and maintains the natural balance of the scalp thanks to gentle cleansing agents and our BiomScalp Technology™.

A deep treatment to strengthen the hair fiber, intensely nourish, and restore softness and shine.

After shampooing, apply to lengths and ends, leave on for 5 to 10 minutes, then rinse. It is recommended to use it once a week.

The YUUMAE mask is enriched with powerful active ingredients that intensely nourish the hair fiber while strengthening the scalp: AnaGain™: A patented active ingredient derived from young pea shoots, it stimulates regrowth, improves density, and reduces hair loss. Scalposine®: Soothes irritation, reduces discomfort, and helps restore balance to the scalp. Centella Asiatica: A regenerating plant that promotes repair, soothes, and stimulates microcirculation for a healthier scalp. Amino acid complex: Strengthens the fiber from within, improves hydration, and protects against breakage. Plant proteins: Gently strengthen the hair fiber, increase hair resistance, and provide suppleness and shine. Together, these active ingredients provide deep conditioning that nourishes, repairs, and beautifies hair while supporting scalp health.

Fortified fiber Long-lasting hydration Enhanced natural shine

Yes. This mask is silicone-free, sulfate-free, clean, and 100% vegan. Its creamy texture provides intense nourishment thanks to plant-based lipids and peptides, without feeling sticky or occlusive.

Dietary supplements designed to support hair regrowth from within thanks to a complex of adaptogenic plants and amino acids.

1 capsule per day, as a minimum 90-day treatment for optimal effectiveness.

YUUMAE supplements concentrate essential nutrients and natural active ingredients to support hair growth from within: Vitamin B6: Contributes to amino acid synthesis and helps regulate hormonal activity, a key factor in hair loss. Biotin (Vitamin B8): Promotes growth, strengthens fibers, and improves the overall quality of hair and nails. Zinc: Contributes to keratin synthesis, reduces breakage, and supports scalp health. Selenium: A powerful antioxidant that protects cells from oxidative stress and helps maintain healthy hair. Chaga: An adaptogenic mushroom rich in antioxidants, it helps boost overall vitality and supports scalp balance. Together, these active ingredients work synergistically to reduce hair loss, stimulate regrowth, and improve hair density and vitality from the very first weeks of treatment.

Stronger growth Less stress-related hair loss Overall hair vitality

Yes. Life Capsules are vegan, clean, free from common allergens, and formulated without controversial additives. They work synergistically with external treatments to support natural growth and improve hair vitality from within.

Standard Colissimo and express Chronopost delivery depending on your country. Delivery times are displayed at checkout.

Orders are shipped within 24 to 96 hours (business days), then allow 48 to 72 hours (business days) for Colissimo deliveries and 24 hours for Chronopost deliveries.

Yes, a tracking link will be sent to you by email as soon as your order is shipped.

Credit card, Apple Pay, and other secure payment methods available in the store.

Yes, you have a legal right to cancel within 14 days, provided the product is unopened and in its original condition.

Contact our customer service department to obtain the return label and instructions.

Yes, you are responsible for the return shipping costs. Once we receive your return request, we will send you a return label. The return shipping costs of €4.90 will be deducted from your refund.

Once the product has been received and checked, the refund will be made to the original payment method within 7 business days.

We do not offer product exchanges. If you wish to exchange a product, you will need to return your order and then place a new order.

From the “My Account” tab, by entering your email address and password.

Click on “Forgot your password” to receive a reset link.

Make sure you are using the correct email address and password. If the problem persists, try resetting your password.

Log in to your account, then go to the “My Profile” section. You can update your information in just a few clicks.

Once your order has been delivered, you can download your invoice from your customer account in your order details.

Check your spam or junk mail folder. Make sure you have entered the correct email address. If not, please contact our customer service department.

Remember to check your spam or junk mail folders. If the email is not there, there may be an error in the address you provided. Please feel free to contact us with your first and last name so we can check.

The tracking email is sent as soon as the package is shipped. If you have not received it, check your spam folder. You can also track your package via your customer account. Otherwise, contact us so we can send you the tracking link.

If you have placed two orders by mistake, please contact us as soon as possible via our contact form or by email at contact@yuumae.com, specifying the order numbers concerned. If preparation has not yet begun, we will be able to cancel one of the two orders and proceed with a refund. However, if the order is already being prepared, we will unfortunately not be able to cancel it. You will then need to return the order to us once you have received it.

Contact us quickly: if the order is not currently being prepared, we can modify or cancel it.

As soon as your order is shipped, you will receive an email containing a tracking link. This link allows you to track the delivery of your package in real time. You can also find this link in your customer account, under “My orders.”

You can track your package using the tracking link sent to you by email or via your customer account. If you have not received this link or if the tracking information has not changed for several days, please do not hesitate to contact us.

We apologize for this oversight. If the package arrived securely sealed, please contact us via the contact form or by email at contact@yuumae.com, specifying your order number. We will get back to you as soon as possible to rectify the situation.

If the tracking information has not changed for several days, please contact us. We will investigate with the carrier and, if necessary, arrange for reshipment or a refund.

Mistakes can happen! Please send us a message via the contact form or by email to contact@yuumae.com with a photo of the products you received and your order number. We will get back to you with a solution as soon as possible.

Contact customer service with your order number and a photo of the product: we will arrange for a replacement or refund.

When we hand over your package to the carrier, they will send you an email or text message with your tracking number and also inform you that your package is available for collection. If you have not been notified that your package is available for collection, please check that the email address on your customer account is correct. If it is, check your spam folder. You can also track your order from your customer account.

When placing your order, you selected a pickup point. Sometimes pickup points are full or unavailable, so the carrier may deliver the package to another pickup point within a 30 km radius. Unfortunately, this is beyond our control. If you are unable to collect your parcel, it will be returned to us once the deadline has passed and we will issue a refund in the form of a credit note for your order, minus the return shipping costs.